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Social Marketing
Creating a consistant, clear brand message across channels is extremely important if you want to maintain and build loyal customers. Your brand must be managed is a strategic controlled and thoughtful manner in order to create a cohesive, impactful impression - whether the impression comes from print, domain or social channels.
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YouTube is, in my opinion, the strongest social network. Sure, Facebook, LinkIn, Twitter and others give YouTube competition but they really don't come anywhere near the volicity that YouTube carries. There are over 60,000 new films added to YouTube per week. Every brand should have a managed and effective channel on YouTube. Video training, commercials, entertainment and demonstrations are endless on YouTube. Contact me to start your YouTube campaign management services.
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Link your brand into LinkedIn. I provide management services that include the setup and ongoing maintenance for LinkedIn. LinkedIn provides a means for you to tap into the wealthier more educated market segement of business minded people.
LinkedIn User Statistics:
- 24 million unique U.S. visitors in December 2009
- are slightly more male
- mostly have at least a college education
- ... and an astounding 33% have a graduate degree, as compared to the Internet average of 21%
- are generally older, more educated, and more affluent
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Twitter User Statistics:
- 23 million unique U.S. visitors in December 2009
- reflect an even male/female ratio
- peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users.
- are generally less wealthy than those on Facebook and LinkedIn
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These charts show how each social network has it's own member market segment. Careful consideration should be put toward strategizing how much energy to put toward each channel as it pertains to your market and customer type.
Charts were provided by BusinessInsider.com |
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